The Challenge
By late 2024, Kualanamu International Airport (KNO) faced significant headwinds threatening its recovery and long-term viability:
- Severe capacity constraints: Domestic fleet availability remained 30% below pre-COVID levels, with airlines struggling due to high fuel prices and maintenance backlogs.
- High operational costs: Fuel prices at Medan were 13% higher than in Jakarta, driven by Pertamina’s pricing monopoly.
- Regulatory barriers: Strict fare caps, outdated bilateral agreements, and limited aircraft supply restricted both domestic and international capacity growth.
- Weak commercial performance: The airport’s commercial areas were underperforming, with outdated rent-based contracts and low passenger spend rates.
- Financial stress: The airport’s revenue and EBITDA were trailing its long-term business plan (LTBP) projections, requiring urgent interventions to stabilize cash flows.
Our Approach & What We Delivered
1. Strategic Turnaround Plan
- Developed a comprehensive recovery strategy to address both the post-COVID slowdown and the election-year impact on domestic traffic.
- Finalized a phased ASR funding model (IDR 3.2T), aligned with long-term profitability and phased equity infusion.
- Negotiated tariff revisions for aero charges to improve financial sustainability (+10–15% uplift in FY25).
2. Traffic Recovery & Growth Initiatives
- Successfully launched new domestic and international routes including Surabaya, Abu Dhabi, Bangkok, Hyderabad, and Chennai.
- Positioned Medan as Sumatra’s Umrah hub, achieving >40% market share for Umrah traffic from the island.
- Projected domestic traffic rebound to 6.1M pax in 2025 with targeted international growth driven by partnerships with Saudia, IndiGo, and Thai Airways.
3. Commercial Overhaul
- Rolled out a new commercial master plan post-ICA feasibility:
- Added 30+ new brands including Starbucks, Subway, Beard Papa, Duty-Free, and WHSmith.
- Redesigned the terminal layout with a central retail hub and F&B zones aligned with passenger flow.
- Transitioned all key contracts to revenue-sharing models leading to a 23% YoY increase in non-aero revenue per pax in 2024.
- Partnered with Celebi for cargo terminal modernization and multi-fold revenue growth (3.5x targeted by Year 5).
4. Operational Efficiency & Cost Optimization
- Retendered ~50% of existing contracts, delivering ₹3.7 Cr annual cost savings.
- Upgraded core passenger facilities including toilets, HVAC, security screening, and gate areas.
- Controlled Opex at ₹121 Cr (vs planned ₹145 Cr) despite inflationary pressures and infrastructure upgrades.
- Initiated process automation and digital roadmap including e-gates, AOCC system, CRM for cargo, and RFID-enabled parking.
5. Financial Uplift & Long-Term Growth
- Projected aero tariff revisions to add ₹40–50 Cr incremental revenue in FY25.
- Greenlit Phase 1 Capex in 2025 to prepare for a 10 million pax capacity.
- EBITDA projected to grow from ₹159 Cr in 2025 to ₹729 Cr by 2029, achieving significant financial turnaround.
Key Impact
- Strategic Positioning: Reestablished Kualanamu as Western Indonesia’s primary international gateway and Umrah hub.
- Commercial Revamp: Set a new standard for non-aero revenue management in Indonesian airports.
- Financial Resilience: Created a sustainable financial model through phased investment, tariff restructuring, and diversified revenue streams.
- Operational Excellence: Delivered significant cost savings and improved passenger experience through facility upgrades and digital enablement.
Client/Partner Feedback:

Appreciation from leadership of Angkasa Pura Aviasi
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Early Results & Outlook
- Traffic: 91% of pre-COVID levels recovered in 2024; international up 20% YoY
- Retail: Store performance improved with smarter layouts and tenant mix
- Infrastructure: Phase 1 execution begins 2025 to support growth and enhance experience

