Saurav Shekhar

Strategy Consultant

Case Study 1: Turnaround of Kualanamu Airport (Indonesia’s first Privatized airport)

The Challenge

By late 2024, Kualanamu International Airport (KNO) faced significant headwinds threatening its recovery and long-term viability:

  • Severe capacity constraints: Domestic fleet availability remained 30% below pre-COVID levels, with airlines struggling due to high fuel prices and maintenance backlogs.
  • High operational costs: Fuel prices at Medan were 13% higher than in Jakarta, driven by Pertamina’s pricing monopoly.
  • Regulatory barriers: Strict fare caps, outdated bilateral agreements, and limited aircraft supply restricted both domestic and international capacity growth.
  • Weak commercial performance: The airport’s commercial areas were underperforming, with outdated rent-based contracts and low passenger spend rates.
  • Financial stress: The airport’s revenue and EBITDA were trailing its long-term business plan (LTBP) projections, requiring urgent interventions to stabilize cash flows.

Our Approach & What We Delivered

1. Strategic Turnaround Plan

  • Developed a comprehensive recovery strategy to address both the post-COVID slowdown and the election-year impact on domestic traffic.
  • Finalized a phased ASR funding model (IDR 3.2T), aligned with long-term profitability and phased equity infusion.
  • Negotiated tariff revisions for aero charges to improve financial sustainability (+10–15% uplift in FY25).

2. Traffic Recovery & Growth Initiatives

  • Successfully launched new domestic and international routes including Surabaya, Abu Dhabi, Bangkok, Hyderabad, and Chennai.
  • Positioned Medan as Sumatra’s Umrah hub, achieving >40% market share for Umrah traffic from the island.
  • Projected domestic traffic rebound to 6.1M pax in 2025 with targeted international growth driven by partnerships with Saudia, IndiGo, and Thai Airways.

3. Commercial Overhaul

  • Rolled out a new commercial master plan post-ICA feasibility:
    • Added 30+ new brands including Starbucks, Subway, Beard Papa, Duty-Free, and WHSmith.
    • Redesigned the terminal layout with a central retail hub and F&B zones aligned with passenger flow.
  • Transitioned all key contracts to revenue-sharing models leading to a 23% YoY increase in non-aero revenue per pax in 2024.
  • Partnered with Celebi for cargo terminal modernization and multi-fold revenue growth (3.5x targeted by Year 5).

4. Operational Efficiency & Cost Optimization

  • Retendered ~50% of existing contracts, delivering ₹3.7 Cr annual cost savings.
  • Upgraded core passenger facilities including toilets, HVAC, security screening, and gate areas.
  • Controlled Opex at ₹121 Cr (vs planned ₹145 Cr) despite inflationary pressures and infrastructure upgrades.
  • Initiated process automation and digital roadmap including e-gates, AOCC system, CRM for cargo, and RFID-enabled parking.

5. Financial Uplift & Long-Term Growth

  • Projected aero tariff revisions to add ₹40–50 Cr incremental revenue in FY25.
  • Greenlit Phase 1 Capex in 2025 to prepare for a 10 million pax capacity.
  • EBITDA projected to grow from ₹159 Cr in 2025 to ₹729 Cr by 2029, achieving significant financial turnaround.

Key Impact

  • Strategic Positioning: Reestablished Kualanamu as Western Indonesia’s primary international gateway and Umrah hub.
  • Commercial Revamp: Set a new standard for non-aero revenue management in Indonesian airports.
  • Financial Resilience: Created a sustainable financial model through phased investment, tariff restructuring, and diversified revenue streams.
  • Operational Excellence: Delivered significant cost savings and improved passenger experience through facility upgrades and digital enablement.

Client/Partner Feedback:

Appreciation from leadership of Angkasa Pura Aviasi


Project Gallery:


Early Results & Outlook

  • Traffic: 91% of pre-COVID levels recovered in 2024; international up 20% YoY
  • Retail: Store performance improved with smarter layouts and tenant mix
  • Infrastructure: Phase 1 execution begins 2025 to support growth and enhance experience

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